Did you see Saving Lives at Sea?
The Summer BBC documentary was a big hit with viewers, drawing 3M in its first episode. For the first time ever, film crews were given an access-all-areas pass to the RNLI's stations, lifeboats and crew – and the results made for some compelling viewing. It featured volunteers like Paul, a software consultant and crew member at Abersoch, who was washed off a cliff trying to save a concussed spear fisherman. There was also 17-year-old Tom, who found himself rescuing a little girl in Cardigan Bay, trapped in a gap between the rocks below the high-water mark during a fast moving spring tide – all on his first shout!

3M VIEWS ON FIRST EPISODE (NOT INCLUDING IPLAYER)

450%· MENTIONS OF THE RNLI ON SOCIAL MEDIA 450% HIGHER THAN AVERAGE

#SavingLivesAtSea was in the top 10 most talked about topics on Twitter every Wednesday