In our Summer issue we told you how we were tackling drowning through our Respect the Water campaign for men aged between 20 and 64.

IN 2013, 167 PEOPLE DIED AROUND THE COAST OF THE UK. 86% WERE MALE

This Summer was a busy time for spreading our message. England rugby player James Haskell helped us launch the campaign on Thursday 24 July in Brighton. He took on the Respect the Water punchbag filled with a quarter tonne of water to show that water never tires but people do.

Specially branded drinks glasses and beer mats were produced and advertising campaigns were run in Kingston upon Thames, Portsmouth, Brighton, Clacton, Margate, Blackpool, Newquay, Cardiff and Queensferry.

Find out more on our website RNLI.org/RespectTheWater