A new pilot scheme created by the RNLI aims to keep sea anglers safe while they enjoy their sport.

Last year 11 sea anglers tragically lost their lives while fishing in the UK, and the RNLI responded to over 1,200 incidents involving anglers. Now our Coastal Safety Team is working with bait and tackle shops to pilot a Retail Ambassador Scheme, which helps shops give their customers safety advice.

Chris Adams, RNLI Coastal Safety Manager, said: ‘We’re asking people to reduce their chances of getting into trouble by preparing for the possibility that they might.’ Advice for anglers includes wearing a lifejacket when afloat or fishing from an exposed shoreline, checking the weather and tides before heading out, telling someone where they're going and when they expect to return and carrying a means of calling for help. For more information, visit RNLI.org/safetyandeducation.