We’re a few months into our Charity of the Year partnership with Yorkshire Building Society – and their fundraising is already making a splash!

The Come Rain or Shine campaign was launched on 27 January – SOS Day. Yorkshire’s Chief Executive, Chris Pilling, is pictured celebrating the launch with Humber lifeboat crew.

Look out for events and promotions at a Yorkshire, Barnsley or Chelsea Building Society branch near you. Throughout the year, they’ll be selling cute aquatic products to raise cash, such as rubber ducks, chocolate pieces of eight and RNLI wellyshaped air fresheners.

The Society is aiming to raise £100,000 for the RNLI in 2012, as well as helping us spread our safety messages to a whole new audience.