RNLIshop has teamed up with fresh coastal fashion label Seasalt to launch a new range of lifeguard-themed clothing.

T-shirts and hoodies are available for men, women and children, all made from 100% organic cotton. Prices start at £15 for children’s garments and £18 for adults.

RNLI Head of Sales Clare McDermott says: ‘We are delighted with our new clothing range and have worked very closely with Seasalt to incorporate everything we love about the sea in a modern and fashionable collection. We hope to see plenty of people adopting a new look this Summer and donating to the RNLI at the same time!’

The range is available in selected RNLIshop retail outlets and at rnlishop.org.uk/seasalt.