For the more discerning palate on your Christmas list, look out for special packs of 10-year-old Talisker single malt with the Lifeboats logo.

These extra-special packs of award-winning Scotch whisky are now on sale in selected stores, including Tesco, Asda, Sainsbury’s, Morrisons and Waitrose at a recommended price of £32.

The company will donate £1 to the RNLI for each pack sold, which should amount to over £50,000, such is the popularity of this Christmas dram.