New Covent Garden Food Co’s Smoked Haddock Chowder is now on sale with an extra ‘ingredient’.

Look out for the eye-catching cartons featuring Padstow’s Tamar class lifeboat and RNLI information in UK branches of Tesco, Sainsbury’s and Waitrose. New Covent Garden is aiming to raise at least £10,000 through sales of the soup.

Enjoy a hearty lunch, knowing that by buying this chowder you are helping the RNLI keep fishermen safer in the world’s most dangerous industry.