The RNLI is preparing for Summer with its updated beach safety messages.

Last year’s Beachwise message – to always swim at a lifeguarded beach – reached more than 25M people through its radio launch. At the end of the season, 37% of people surveyed remembered hearing RNLI beach safety messages, while 68% recognised that red and yellow flags mean a lifeguard-patrolled area.

For the past 2 years, Beachwise has focused on the south west of England. The campaign will be expanded in 2009.