On the beach is a new safety guide created by the RNLI in partnership with the Eden Project. The guide aims to help beach users stay safe while having fun and covering everything from the meanings of safety flags to the treatment of jellyfish stings via some great beach games.

Actress Caroline Quentin lent her support to On the beach in a foreword, saying: ‘It will take just a few minutes to read and it could be enough to prevent a day of fun ending in tragedy.’

The booklet is free and available from most lifeboat stations, RNLI lifeguards, tourist information centres and selected attractions. If you don’t see it, email [email protected] or call 0800 328 0600 for a copy.

Following last year’s success, the RNLI’s Beachwise campaign is back for the Summer with its message: always swim at a lifeguarded beach. Look out for posters, billboards and other promotional activity.You might also spot a brightly coloured camper van out and about promoting the RNLI’s lifeguard awareness and fundraising campaign: Life first.