The spirit of Tradition Michel Martell, the seventh generation of the Martell family to head this prestigious company, founded in 1715, was in England when the announcement was made to phase out the traditional Naval rum ration in 1970. This included the provision of rum to Lifeboats on service".

Being a lover of tradition and a keen yachtsman, he spontaneously offered to provide the RNLI with Martell Cognac.

The Lifeboats have carried Martell ever since for use "on service".

Martell & Co. and their new distributor The House of Seagram are proud of this link and look forward to developing further their long standing relationship with the RNLI MART ;LL EU-OTKW COGNAC OONlW*' MARTELL COGNAC The House of Seagram, Seagram Distillers House, Dacre Street, London SW1H ODR.