What's in a name? Shoreline. We have all become so used to using the name that it is difficult to stand back to examine whether it really does its job of describing the RNLI's membership scheme. In a recent survey carried out by market researcher Rosie Barnes (who has, incidentally, since become the MP for Greenwich), questions about the RNLI were put to specially selected discussion groups drawn from members of the general public. To many of these outsiders the name Shoreline did not immediately conjure up an image of lifeboats and comments were made suggesting a more appropriate name might be found.

What do you think? Do you agree, or do you like the name Shoreline? Perhaps you can think of a better name and, if so, let us know.

Bingo! The craze for bingo games which is sweeping through so many of our newspapers has brought a windfall to the RNLI - thanks to the great generosity of one of our Shoreline members, Robert Booth. Mr Booth, a telephone engineer, was amazed to find that he had won £2,000 in the Evening Standards Money Game and, rather than keep it all for himself, decided to send £500 of his winnings to the RNLI.Insignia available (to Shoreline members only) Description Price 5" Dinghy Burgee £4.00 Sterling Silver Marcasite Brooch in gift box £21.00 Silkscrecned Gilt Cuff Links in gift box £5.60 All Metal Car Badge £4.8(1 12" Hoist Flag £3.80 8" Hoist Flag £2.80 Gilt and Enamel Stick Pin £1 .(X) Gilt and Enamel Gents Lapel Badge £1.15 Gilt and Enamel Ladies Brooch £1.00 Gilt and Enamel Tie Tack £1.30 3" Diameter Anorak Badge £0.65 Terylene Tie—blue, green, brown, maroon* £3.95 Navy Blue Sweat Shirt (36, 38. 40. 42, 44) £9.95 Navy Blue Acrylic V-Neck Sweater (36.38,40,42.44*) £10.00 Cream or Maroon Pure Wool Sleeveless Sweater (XL. L.M.S*) £14.25 Shoreline Member's Replacement Windscreen Sticker £0.20 *Delete as necessary £ I enclose cheque/P.O." (Made payable to RNLI) To: The Director, RNLI, West Quay Road, Poole, Dorset BH15 1HZ.

I wish to join Shoreline. Here is my subscription. Member £6 p.a. D Family Membership £9 p.a. D Governor £20 or more p.a. D Life Governor £200 or more D.

And/or: please send me the following insignia: Name: Address:STORM FORCE The Storm Force Club is for under 16s only. It costs £3 to join and members receive a certificate, poster, newsletter, badge and stickers. Further newsletters are sent each quarter.

Groups of ten or more may also join for £1 each.

For further details please contact Storm Force Headquarters, RNLI, West Quay Road, Poole, Dorset BH15 1HZ..