LIFEBOAT MAGAZINE ARCHIVE

Advanced search

CADABRA: Sandhursts' floating showroom

Throughout 1973 the motor yacht Cadabra toured the coasts of Great Britain on a sales promotion for Sandhurst Marketing Ltd, a firm of stationers.

At the end of the tour in January, Captain Nigel Dixon, RN, Director of the RNLI, went aboard Cadabra at Westminster Pier and was presented with a cheque for £2,500 from Mr Brian Hulme, Managing Director of Sandhurst Marketing. This money will pay for the compass and navigational equipment in one of the RNLFs latest lifeboats.

The sum of £2,500 represents 2| per cent of the turnover achieved by Sandhurst Marketing salesmen at each port of call and has been credited to the lifeboat branch or guild involved in that port. At no time have RNLI voluntary workers been asked or been expected to act as salesmen for the company.

This year Cadabra is repeating the operation and is already on her way round the coast; it is hoped that a cheque approaching £5,000 will be the result. Just as before, the branch or guild concerned at each port of call is to be credited with 2J per cent of turnover.

Cadabra made £2,500 for the RNLI in 1973..