THOSE who receive THE LIFE-BOAT do so, in the main, for services rendered to the R.N.L.I., as crew members, branch officials, members of the YLA or in other capacities. Our appeal for national membership is not therefore addressed to them.

We do, however, know there are many people who do not want to become involved with lifeboat branches but who are more than willing to help the life-boat service when the opportunity presents itself. These are the people who are ready to contribute on a flag day if they meet a flag-seller. Many would like to contribute on a regular basis and to feel that they belong to the R.N.L.I. These are the people we want to attract as national members. We all know such people. Some of them are our personal friends.

I believe we can build up a really flourishing national membership. Added to the wonderful money-raising efforts of our branches and guilds this could go a long way towards providing us with the regular income we need..