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Ford Motor Co. Ltd.

The Royal National Lifeboat Institution has 138 active lifeboat stations in Britain. There are 67 Fordpowered lifeboats and Ford engines are being used exclusively in the re-engining programme. The basic unit in the new glass-reinforced plastic lifeboats is the Ford Series 2255E. Ford engines are currently in use in the Oakley 37-ft. lifeboats.

Ford engines, marinised by specialist firms, are tough customers. Thoroughly reliable-where reliability is a matter of life and death. In the power range 20 b.h.p. to 180 b.h.p. Ford engines are supreme. In powerboats, runabouts, cruisers, dredgers.

Across the world, marinisers and boat-builders use Ford. Because they know Ford's reputation for fine engineering and design. Because they know that Ford engines are popular with the men who use them.

Because they know that with Ford, service is never far away.

You'll always be right to buy Ford. Ford engineering, Ford experience. Ford service. From the design stage onwards, Ford cares.

Ford means power all over the world 19.