In May, 1969, the Daily Mirror handed over a cheque for £10,192 to the R.N.L.I, in tribute to the eight men who lost their lives when the Longhope, Orkney, life-boat capsized. Most of the money came from readers. Mr. Hugh Cudlipp (left), chairman of the International Publishing Corporation, presented the cheque to Mr. C. G. Freke, a Vice-President of the Institution. Also present were Mr. L. A. Lee Howard, Daily Mirror editor, and Mr. Edward Pickering, chairman of IPC Newspaper Division..