LIFEBOAT MAGAZINE ARCHIVE

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Life-Boat Cards and Calendars

This year life-boat supporters will have a choice of four Christmas cards and three prices. There will be a 5d. card illustrated by a bowl of traditional Christmas flowers and berries; a plain white card bearing the Institution's crest in full colour and embossed which will sell at 6d.; also at 6d. will be a similar card but illustrated by the R.N.L.I. house-flag, again in full colour and embossed; and finally, selling at 9d., a card bearing a reproduction of a cartoon depicting a life-boat service in a humorous way specially drawn for the R.N.L.I.

by Giles of Daily Express fame.

Buying life-boat Christmas cards is an easy way of helping the service and it is hoped that the reintroduction of a choice will help to increase sales considerably.

The usual life-boat pictorial calendar will again be on sale. The months will be spread over both sides of six pages and each will be headed by an attractive colour photograph of a seascape, several of them having direct life-boat associa- tions. An innovation this year is the inclusion of tide tables which will be of help to those planning a visit to the coast. The cost of this calendar will be 7s., post free, complete with a special cardboard envelope.

The life-boat pocket calendar will again be available at 4d. The illustration this year shows a 17-foot Dell Quay dory—one of the small fast rescue craft of the R.N.L.I.—undergoing trials off Littlehampton.

An informative leaflet, showing colour reproductions of the Christmas cards and calendars, together with an order form, wiJJ be enclosed with the September number of THE LIFE-BOAT..