Cromer and Sheringham, Norfolk- At 6 p.m. on 30th June, 1968, the honorary secretary of the Cromer lifeboat station was told that a small boat was in difficulties off Sheringham beach. The life-boat Ruby and Arthur Reed was launched at 6.12. It was shortly after low water. The Sheringham life-boat Manchester Unity of Odd Fellows was also launched at 6.31. She carried on board a member of the crew of the cabin cruiser She's A Lady which had struck a rock at speed and was leaking badly.

This man had rowed ashore to obtain help. The Sheringham lifeboat came up with the cruiser at 6.36 and the Cromer life-boat at 6.45. Members of the life-boats' crews were put aboard to bale her out as she was taking in a considerable amount of water. She was then taken in tow by both life-boats to Blakeney. The Sheringham life-boat returned to her station at 9.49 and the Cromer life-boat at 9.50..