THERE is an art in most things, and carrying a collecting tin for the R.N.L.I.

can be of great interest. Nothing could be more absorbing than spending a day in the street persuading the public that our cause is worth while.

The Institution is a popular charity and generally speaking people wish to support us: it is the job of the collector to make it easy for them to pass on their money to us. One can stand all day waiting for people to approach, with little success and with even less enjoyment; and those who have not been asked to contribute will go on their way not the slightest bit happier for having saved their money.

A SMILE It is wise to select a 'pitch' where there is plenty of room to operate, and to face the sun or wind so that people are coming on an easy reach along the pave- ment towards the collector. Open the arms wide, a collecting box in one hand and an emblem ready in the fingers of the other, a welcoming smile on the face and an expression which conveys the assumption that the person beingapproached is keen to help. There will always be a smile back when it is realised that it is impossible to pass without either rebuffing a friendly face or putting something in the box.

When a group approaches make the appeal to the person who has the most generous appearance, and while that person is reaching for money, make a point of pinning an emblem in the coat of the least likely looking of the group. Work along as though it is assumed that everybody present wishes to make a donation and in the end they will in fact do so. What is more, they will go on their way the happier for having helped.

In the same way, in the case of a man and woman accompanied by children pin the first emblem in the coat of the youngest child, then decorate the man and finally the woman; it will be found that generally the contribution will be increased to allow for each of them.

A word in the ear of someone fumbling for a purse helps to cover the uncom- fortable silence which might otherwise exist. Something like 'Sorry to give you trouble but, you know, we need your money' never fails to arouse sympathy in the giver.

A FEELING OF PARTNERSHIP Often the person who looks most unlikely to give is highly offended if passed by. The elderly pensioner lady who will give a coin and get satisfaction from doing so should never be missed. Do not let anybody go by because she looks too poor to contribute; you will hurt her and there is not the slightest doubt that she would rather you approached her and accepted her money.

The type who says, 'I have already given', and fingers the lapel to indicate that the supposed emblem must have fallen out, can be dealt with by an offer to replace the lost 'boat' so that he will not be stopped again. Conscience never fails to come to the top and a wry smile generally accompanies the coin which will surely be forthcoming.

If rebuffed, one should bow slightly, say 'Thank you' and then, because the incident may have been seen by those following, and who might be discouraged, it is wise to turn about and work back along the pitch. When success has been achieved in the new direction and confidence has returned one may turn again and resume the normal course.

Always take the person nearest to you and do not go past to approach a second who looks more generous, as this might convey the impression that he is being victimised.

Immaculate dress is essential, as the 'customer' then feels a little flattered that his money should be sought by one so apparently prosperous; the idea of charity disappears and instead there is a feeling of partnership with the collector in helping the Institution.

Don't have any wrong ideas about the teenagers. A gang of lads in their fancy clothes are often more generous than a group of business men. If they have not money they will not be ashamed to tell you so, but if they have they will be found to be the most generous of givers.

If ever you are asked to help with a Flag Day please do so; you will find it a most rewarding experience..