A company has been set up known as Joint Charities Christmas Appeal Limited to sell Christmas cards on behalf of 19 charities, one of which is the R.N.L.I.

The cards will be known as 'Help Cards' and will be sold in packets through ordinary retail channels. These may include dispensing machines in branches of multiple stores. The cards will not give any significant publicity to the individual charities, and this is purely a money-raising venture.

The R.N.L.I. will continue to produce its own Christmas card, details of which will be announced later..